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Beyond The Rack: Discover 5 Fresh Plus-Size Fashion Brands You Need To Know

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The plus-size market, a long-underserved and often overlooked segment of the fashion industry, is finally experiencing a well-deserved revolution. At its core, this demographic – comprising individuals who wear clothing sizes traditionally classified as “plus,” “extended,” or “curve” – shares the same fundamental desires as all consumers: they want clothing that fits their bodies comfortably and accurately, makes them feel confident and empowered, and reflects their personal style. For too long, plus-size options were relegated to the back corners of stores, offered in limited styles, and often compromised on quality and design. However, a new wave of brands is correcting these inequities and challenging the status quo.

These innovative and forward-thinking “curve-focused” brands understand that “plus-size” is not a monolithic label, but rather a diverse array of body shapes, sizes, and personal preferences. By prioritizing several key factors – fit, quality, style, and inclusivity – they have successfully tapped into a loyal and passionate customer base that has been eager for authentic representation and high-quality fashion options. This means offering clothing meticulously designed to flatter curves, using durable and comfortable fabrics, and providing a range of on-trend and classic styles that cater to various tastes. Moreover, these brands are fostering a sense of community and celebrating body positivity by showcasing diverse models, embracing different ethnicities and ages, and promoting a message of self-acceptance.

1.LovedRobe (From Manchester, UK)

Love, it’s not just a word, it’s the heartbeat of the LovedRobe brand. LovedRobe believes in the power of love in all its forms, and that’s why it’s infused into every aspect of what the brand does. From the initial spark of an idea to the final stitch, passion and care are the guiding principles behind LoveRobed.

LoveRobed commitment to craftsmanship starts in the heart of Manchester. Every garment is designed with intention, reflecting a deep understanding of style and comfort. This allows to create true “wardrobe heroes” – the pieces reached for time and time again, the ones you can’t imagine your closet without. This includes a focus on a carefully considered fit, ensuring that each piece not only looks amazing but feels incredible to wear.

2.City Chic (From Sydney, Australia)

Founded in 1999, City Chic took the plus size fashion industry by storm, evolving from a small Sydney boutique to a global fashion brand that can be seen in over 200 locations worldwide. City Chic embodies a bold, sexy, glam and chic lifestyle; designing for the confident curvy woman who has a passion for fashion and style. You will find a curated range of weekly new arrivals to keep your curves on trend. Designed with curves in mind, every City Chic garment is fitted to conceal and reveal in all the right places. We take fit and fabrication seriously, our designers work solely with high-quality fabrics and source exclusive prints from the top art houses in London, Paris & New York.

3.Parfait (From California, U.S)

The 2010, Parfait has the goal to support women by creating and offering a size-inclusive, fashionable lingerie wardrobe that advocates a message of self-love and body positivity. The Parfait brand believes every woman deserves to have a wide variety of not just bra sizes but also style options. Parfait is dedicated to creating lingerie in a variety of sizes and colors, including diverse skin tone shades, and various shapes and styles to help curvy women create a lingerie wardrobe for all their lifestyle needs. The Parfait brand believes that the loyal customers deserve to have as many Parfait style and size options as possible. This includes sports bras, nursing bras, bralettes, bodysuits and panties as well as everyday best sellers in a broad variety of sizes, skin tones and on trend fashion colors.

4.Kiyonna (From California, U.S)

5.Juno®Active™ (From Burnsville, Minnesota)

Junonia®, was founded in 1995 as a catalog company. Rebranded as Juno®Active™ in 2012, the company is now exclusively an online plus size swim and activewear retailer. The Juno®Active™ brand prides themselves in sourcing high tech fabrics that last much longer than typical fast fashion activewear. Not only are high quality, long-lasting fabrics better for your wallet, but they also ease up our carbon footprint and are better for the environment.

At Juno®Active™ they believe that every woman deserves what she wants and needs, like stylish plus size active wear that looks as good as it feels and performs. They design, create and provide styles that last longer than an annual gym membership, with high-tech fabrics, tailoring for performance and athletic styles that flatter real, curvy bodies. With SoftWik hoodie pullovers, compression bike shorts, yoga leggings and so much more, find all your essential spring season active wear right here. 


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