Since many have been working from home during the pandemic, more comfortable casual clothing and athleisure has become part of the new day-to-day dressing choices. The fashion apparel industry has suffered overall, however McKinsey & Company reported that during the pandemic, sportswear companies have been the most resilient in comparison to the rest of the apparel industry, and continue to outperform. WWD also discussed an overload of new and creative athletics lines entering markets (before and during the pandemic) with no sign of slowing down.
Look into the most popular athletic/athlesure trends, below, for this fall 2021:
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